We are a team of Bits x Bites:
We are founders and foodies, investors and inventors, designers and developers.
Matilda is founder and managing director of Bits x Bites, China’s first food-centric accelerator and venture capital fund that invests in startups tackling global food system challenges.
A serial food entrepreneur and investor, she is an emerging voice in food sustainability and entrepreneurship. Before Bits x Bites, she founded Yimishiji, China's first online farmers market and farm-to-table e-commerce platform that has engineered food education and transparency into the entire supply chain and customer experience.
Her earlier career includes leadership roles at IDEO and BCG (The Boston Consulting Group) in Shanghai and Washington DC. She holds an MBA from the University of Chicago Booth School of Business. She currently serves as an advisor on the board of Shinho, one of China’s largest premium organic condiment companies.
Joseph is Investment Partner at Bits x Bites, responsible for investment, portfolio management, and operation.
He brings 12 years of experience across corporate banking, investment banking, and private equity, having raised more than US$120 million for his portfolio companies in the primary market.
His decision to enter the food sector was driven by one clear motivation: To fight for the future of good food so that his young son grows up with plenty of safe and nutritious food options.
Prior to Bits x Bites, Joseph and two other partners ran Fusi Capital where they self-raised US$50 million to invest in China’s international education sector.
Joseph has an MBA from the University of Chicago Booth Business School. He is a passionate weekend golfer and a pianist.
Winnie is Communications Director. She shapes the PR and thought leadership program at Bits x Bites, with the goal to inspire and support startups in solving food system challenges.
She also serves as a communications lead at Green Initiatives, a Shanghai-based environmental group, where she chairs speaking panels and authors articles to raise the community’s understanding of small-scale farming and the impact of food consumption and waste.
Before becoming a voice in the good food movement, she spent 10 years working in audio technology in the San Francisco Bay Area. With a mission to connect music fans to what they hear, she followed tours like Metallica, Michael Buble, and Ed Sheeran, putting a spotlight on technical applications and audio engineers’ work behind the scenes.
She is a first-timer in balcony composting, and treats her home-grown tomato, chili pepper, okra, and rosemary plants as her pets.
Connect with Winnie on Twitter: @winnieleung1010
Lawrence is Program Manager at Bits x Bites. He helps founding teams navigate thorny challenges as they build a business from zero to one, so that they can make the best of the 15-week program while having a bit of fun.
As an active angel investor with Angelvest Group and an occasional judge in startup events, Lawrence’s experience with seed-stage companies has given him first-hand insights into what it takes for entrepreneurs to succeed in China.
Lawrence was formerly a freelance designer, photographer, and producer. His portfolio includes videos co-created with Cannes Young Director Award winning directors duo Henry&Ssong as well various creative work for Hugo Boss, Bottega Veneta, and Nike, among others.
He has a bachelor’s degree in Industrial Design from the Rhode Island School of Design. He spends his free time taking cooking classes and discovering unique new restaurants in Shanghai. Holler at him on twitter: @lawrencewu5
Mia is Communications Manager at Bits x Bites. With a focus on Chinese media channels and community events, she helps grow the conversation on purpose-driven entrepreneurship and supports startups in their mission.
Mia started her career in the good food movement as a communications lead at Rice Harmony, a Chinese social enterprise focusing on sustainable agriculture. Rice Harmony works with small-scale farmers in participatory guarantee systems—an alternative to organic certification to enable all stakeholders to actively engage in producing safe, healthy and sustainable food.
Mia led content generation at a number of high-profile events across China, including Maker Faire Shenzhen, one of China's largest makers festival.
Mia is an amateur gardener of lemons, olives and herbs. In her spare time, she writes her own wechat official account and goes traveling by motorbike. She was born and raised in Shenzhen.
Dee is Operations Manager at Bits x Bites. She builds an environment where startups can have an exceptional program experience and do their best work. From workspace enhancements to community event support, Dee coordinates the logistics to help teams tackle the knotty challenges through the intense 120-day program.
Before joining Bits x Bites to work with purpose-driven food tech startups, Dee was part of China’s growing community of advocates championing corporate citizenship. Previously, she was project manager at Leping Social Entrepreneur Foundation, working with the CEO to advance the B Corp movement in China. Before then, she was a corporate social responsibility consultant helping corporations like Alibaba, Ant Finance, and Baidu to apply business as a force for good.
Dee graduated with a bachelor’s degree from Fudan University in Shanghai.
Master Innovator Executive Managing Director, Asia, IDEO
Charles is Executive Managing Director, Asia and a Partner at IDEO. Based in Shanghai, he leads IDEO’s business in the region and works with clients to create value and growth through innovation. He acts as an advisor and strategic guide for client executive teams and focuses on helping them build strong consumer brands, tackle systemic challenges, and launch new ventures. His work has spanned industries including: food and beverage, retail, healthcare, education, hospitality and consumer goods.
In addition to working with clients, Charles helps amplify the impact of IDEO’s work by creating start-up and expert in-residence programs, building networks for collaboration, and developing new models for growth for IDEO in Asia. Recognised as an exceptional institutional intrapreneur, Charles has been selected by The Aspen Institute as a First Movers Fellow in the class of 2016.
Charles’s views are much sought-after, and he has been invited to write for the press and speak at international forums, corporate leadership events and academic institutions. In particular, he is interested in entrepreneurs and startups as a driving force for creating new economic and social value, how to cultivate creative leadership, the opportunities and challenges of Asian enterprises going global, and using human-centered design to tackle systemic challenges. Charles was recognized in 2014 in FastCompany China magazine as one of 100 Most Creative People in Business for his contribution to creativity, business and nurturing talent. In 2015, he was appointed as a Member of Coursera’s China Advisory Board.
Prior to joining IDEO, Charles worked for 15 years globally, mixing roles as a management consultant, an entrepreneur and a creative director. He has participated in the successful initial public offering of an internet start-up in New York, launched his own venture-funded wellbeing business in London, and built the interactive brand and marketing arm of a digital agency in Tokyo. Charles holds degrees from the Wharton School of Business at the University of Pennsylvania, and Central Saint Martins College at the University of the Arts, London, where he was also an associate lecturer. During his studies, Charles was invited to participate in special programs at Cambridge University and London Business School.
In his spare time, he is an avid adventure motorcycle rider, including long-distance tours across Asia, North America, Africa and Europe. Charles also enjoys a good glass of wine after a long run with his Siberian Husky, Huli.
Future Food Thought Leader Founder, You Can Group
Sara Roversi, founder of You Can Group, an entrepreneurial ecosystem that, since 2003, has been fueling the creation of new startups mainly in the food and tech sectors as well as supporting business partners in innovation processes. Today the group counts more than 20 business unites with over 220 employees. In 2012 from You Can Group was born Future Food.
Future Food is an entire ecosystem that makes food innovation a key tool to tackle the great challenges of the future, connecting with the world while promoting the local territory, food rituals and food heroes. This comprehensive ecosystem centers around education, the Future Food Institute, through its precious global partnerships, the Food Innovation Program and the numerous international projects provide a true platform of positive cross-pollination and constant inspiration. The ecosystem is also an accelerator that supports companies in the sector and institutions on the paths towards open innovation, as well as nurturing communities of young entrepreneurs and scientists with 'disruptive' ideas through laboratories and the Future Farm project that is a real, working farm for startups in the Agtech sector.
Sara is the Executive Director of the Food Innovation Program, the international Master’s program that aims to inspire and shape a new generation of entrepreneurs and innovators in the global food chain. She is a member of the Italian delegation of the Young Entrepreneurs of Confindustria G20 YEA and member of the SME Development Taskforce B20 China.
She is board member of HIT [Hub Innovazione Trentino] and CAAB [Agri-Food Center of Bologna, which conceived the project FICO Eataly World.]
Ecological Food Advocate and Investor Co-Founder and Owner, Blue Hill
David is co-founder of Blue Hill--a working farm, restaurant, product and consulting company supporting agriculture that positively contributes to the world's food system. The 138-acre farm in Great Barrington, Massachusetts has been in the Barber family for three generations. Blue Hill restaurant has locations in Greenwich Village and Pocantico Hills, New York and is a leader in the movement to promote ecologically produced food.
David is a founding partner and board member of the Stone Barns Center for Food and Agriculture in Westchester County, New York. This unique nonprofit celebrates, teaches, and advances community and ecologically based food production—demonstrating alternative ways to farm and eat. David’s original role included design and management of the financial operating structure and all related capital expenses. Stone Barns Center works in association with Blue Hill’s second restaurant located on the campus.
Blue Hill (NYC) received the James Beard Outstanding Restaurant Award in 2013. Blue Hill at Stone Barns received the same honor in 2015 and was added to the San Pellegrino World 50 list.
David is an advisor to S2G Ventures and Acre Investments. He serves on the Board and Executive Committee of Stone Barns Center and as a member of the Board of Trustees for Connecticut College, the Jacob Burns Film Center and the Collegiate School in New York City.
Agribusiness Consultant, Singapore
Rob is a senior agribusiness executive with over 25 years of experience developing and delivering business strategy and operational results in large, diverse, complex, cross-cultural organizations in Asia.
His most recent role was Head of Business Develoment for Bayer in Asia, covering Digital Farming, Innovation and Industrial Sales. Prior to this he was Country Group Head for Bayer Cropscience in Greater China.
He is passionate about helping broker and deliver sustainable food production systems through Agtech and Foodtech investments engaging all key stakeholders across government, industry, investors, NGOs and media.